In today’s highly competitive business landscape, companies are continuously seeking new strategies to gain a competitive edge. One emerging concept that has gained traction is the Corporate vertical marketing system (VMS). In this article, we will delve into the intricacies of corporate VMS, exploring its structure, benefits, and challenges.
Unraveling the Components of a Corporate VMS
1. Corporate Headquarters:
The cornerstone of a corporate VMS lies in its corporate headquarters, which serves as the nerve center of the system. The corporate headquarters plays a pivotal role in formulating overarching marketing strategies, providing guidance, and offering support to the various business